Since retiring from the military, I have had the chance to watch more television and surf the internet a lot more than I used to. Because of my extra time, I’ve seen more than my fair share of infomercials and commercials. Companies today are making claims to make something you do or encounter in your everyday life that usually takes a good bit of your time, they claim they can make it happen in an instant. These same companies are spending millions upon millions to attack all 5 of our senses with their advertisements to get us to believe that their product will give us the results we want instantly. They do it by making catchy jingles for the radio, making commercials funny and unforgettable, giving away free samples through the mail or letting you get a taste of an instant product while you’re shopping in the supermarket. They also are willing to spend millions to have the Top Earners in Sales to give seminars to their company on how to get to exploit the weakness of the consumer.
This is not only happening in the business world, it’s happening in the fitness/weight-loss world as well. They entice you by telling you that you can get this “revolutionary instant product” for free or they will let you tryout this “instant product” for 30 days, but before you are allowed to receive your magical potion for free you have to complete steps 1, 2, and 3. What they are not telling you and not letting you read is the small print. Basically, one way or another they will get their money and meet their quota whether it be by you “pushing” the product or you, yourself will be biting the bullet and paying for this magical potion out of your own pocket. Not only are you involved in this deep, you have family and friends (people that trusted you) involved in this crazy situation all because you were only focused on the end result, forgetting that there is a long road ahead before you can get “comfortable”.
I hear people complaining all the time that they want to lose weight and they are patiently waiting for the next “instant” product instead of putting in the hard work, blood, sweat and tears to lose the weight, they want it gone now. I am speaking from experience. Instead of using that money to buy that instant product, invest that money by purchasing a gym membership. Most of the time you will come out cheaper purchasing the gym membership than buying that magical “instant” weight-loss potion. If you don’t have the money to buy a gym membership, then you need to reevaluate your situation, because investing into something that you really know nothing about or don’t have someone willing to set you up for success, isn’t a smart idea. It takes time to build that type of empire. Here’s a great idea, get off your lazy butt and do something physical. Take a walk, ride a bike or instead of using the riding lawnmower to cut the grass, use the push mower to get the work done. You have to start small. Eventually you will get the results you want. There are two key words that most people overlook or just don’t care about when it comes to hard work they’re called Self Motivation and Discipline. That is the only thing that will get you through your hardest moments.
We, as a society, needs to slow down. Sometimes the old way is the best way to do it, if you want to get the best results. If we as a society continue with this “instant” attitude, the old way is going to fade away and be lost forever. Then what are we left with? Not a damn thing.